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Ka nui o ka mākeke kope a me ka anamanaʻo wanana prospect

ʻO ke kope kekahi o nā mea inu nui ʻekolu o ka honua. He mea inu i hana ʻia mai nā pīni kope i hoʻomoʻa ʻia. ʻO ia ka mea inu nui i makemake nui ʻia i ka honua a me ka koko a me ke kī. Me ka hoʻomaikaʻi ʻana o ka nohona o ko mākou poʻe a me ka ulu mau ʻana o ka ʻike i ka moʻomeheu kope.

ʻO ka "carnival" Double Eleven ", ka ulu ʻana o ka makeke kope pūnaewele

Mai Nowemapa 1st a 3, hoʻonui ka papa kope e 1900% makahiki i kēlā me kēia makahiki, e alakaʻi nei i nā meaʻai hou. Ma waena o lākou, hoʻonui nā pepeiao, ka wai inu kope, a me ka cafe capsule ma mua o 5000%. Ua ʻoi aku ka nui o nā kūʻai aku i nā lā ʻekolu i ka makahiki i hala. Ma hope o ka hoʻokō ʻana o Nestlé i kahi hoʻonui 455% o ka lā kūʻai mua ma Nowemapa 1, ua hoʻonui ka nui o nā kūʻai pūnaewele i kā Nestlé ʻoihana kope ma loko o ka wā mai Nowemapa 1 a 3 i aneane 400% makahiki ma ka makahiki; Ua hoʻonui ka hana kūʻai aku a Starbucks o ka Home Enjoy Coffee mai ka 1 a i ka 3 ʻO 30 mau manawa kēia o ka Double 11 o ka makahiki i hala. ʻo ka hōkū hōkū ʻo Santon he 220,000 nā kauoha ma Nowemapa 1st, a ʻo nā kūʻai aku ʻekolu mau lā o 80 miliona mai Nowemapa 1st a i ka 3 ua kokoke 3 mau manawa ke kiʻekiʻe ma mua o ka makahiki i hala.

Ke hoʻomaikaʻi nei ka mākeke kope a me ka piʻi ʻana o ke kope koke kūikawā

Hoʻohālikelike ʻia me nā ʻāina ʻē aʻe, ʻoi aku ka liʻiliʻi o ka maʻamau kope kope o Kina ma mua o nā huahana ti, akā me ka hoʻomaikaʻi ʻana o ka nohona o ko mākou poʻe a me ka ulu ʻana o ka ʻike i ka moʻomeheu kope, me ka dividend nui o ka lāhui, hoʻonāukiuki ia i ka ʻai kope home. Hoʻonui mau ka pālākiō mākeke. Hōʻike ka ʻikepili ma ka makahiki 2018, he 6.2 kīʻaha ko Kīna per capita ʻai, a ʻo ka mākeke kope 56.9 biliona yuan. Ua manaʻo ʻia e ka makahiki 2023, he 10.8 kīʻaha ko Kīna kapita kapita, a ʻo ka mākeke kope e RMB 180.6 biliona.

I kēia manawa, ʻo ka ʻai ʻana o ka kope hou a me ka moʻomeheu kope e kū nei e Starbucks e hoʻonui nui ʻia e nā mea kūʻai aku Kina i loko o ka pōʻaiapili o ka hoʻomaikaʻi hou ʻana. I loko o ka mākeke mea kūʻai kope hou a Kina, kūʻai aku nā kope kope a me nā lawelawe kūʻai liʻiliʻi: nā hale kūʻai kope ʻole me ka ʻole, ka ʻai ʻana o ke kope i nā hale kūʻai, ka ʻai kope i nā hale inu mea inu, kope hale kūʻai maikaʻi, nā mīkini kope lawelawe ponoʻī, a pēlā aku. ʻo ka huahana kope i makemake nui ʻia i koʻu ʻāina i ka makahiki 2018 ka kope koke, a e hoʻomau paha ka ulu ʻana o kāna ʻāpana. I ka makahiki 2018, ua helu ka kope koke o koʻu ʻāina ma kahi o 68% o ka nui o ka mākeke kope o koʻu ʻāina, no 10% ka kofe mākaukau e inu ai a ʻo ka kofe hou ma kahi o 18%.

Me ka piʻi ʻana o nā huahana wikiwiki kiʻekiʻe, KFC, Luckin, Costa, Yingji, Yuyan, Manner, CoffiiJoy a me nā mana ʻē aʻe i hoʻomaka ʻole e komo i Tmall, e hoʻomaka ana i nā huahana wikiwiki kiʻekiʻe. Ke piʻi mālie nei nā māka kope koke, a ke lilo nei ka ikaika o ka hoʻokūkū mākeke. Me ka hoʻomohala wikiwiki ʻana o ka e-commerce, ua puka mai nā papahana kūʻai pūnaewele e like me Tmall a me WeChat applets, a ua hoʻonui hou ʻia nā kūʻai kope pūnaewele.
ʻO nā prospect Development o ka ʻoihana kofe

1. Ke loli mau nei ka papa ʻaina kope

I nā makahiki i hala aku nei, me ka hoʻomau mau ʻana o ka lawe ʻana i ka meaʻai a me ka ʻoihana Pūnaewele, ua hoʻololi mālie nā mea kūʻai aku ma ka home a me nā ʻāina ʻē i kā lākou ʻano maʻamau o ka lawelawe ʻana i ka meaʻai a me ka kope. ʻO ke kiʻi iho a me ka lawe ʻana i ka meaʻai i lilo i mea hou na nā mea kūʻai e kūʻai kope. I ka pau ʻana o ka makahiki 2017, ua wehe ʻo Ruixing Coffee hou i hoʻokumu ʻia i kahi mana kūʻai hou o ka hoʻonohonoho pūnaewele + pickup offline. I Kepakemapa 2018, ua hoʻokumu hoʻolaha ʻo Starbucks i ka lawelawe hāʻawi meaʻai "Special Star Delivery" ma Kina; i ʻOkakopa o ka makahiki hoʻokahi, ua hoʻokumu ʻo Mcafee i kahi lawelawe hāʻawi. I ka Mei 2019, ua hoʻokumu pū ʻo Starbucks i ka lawelawe "Brown Express" ma Kina kahi e waiho ai nā kauoha ma ka pūnaewele a lawe ʻia i nā hale kūʻai. I Kepakemapa 2020, e hoʻokomo ʻia ka ʻaha ʻaina kakahiaka ponoʻī i loko o ka hoʻāʻo hoʻokolokolo, a e hoʻonui ʻia a lawe ʻia hoʻi ke ʻano kope kope.

2. E lilo paha ka hale kūʻai kalepa ʻole i mea maʻamau o ka inu kope

Hoʻohālikelike ʻia me nā hale kūʻai, pono nā terminal unmanned akamai i nā kumukūʻai māmā, ʻaʻole i kapu ʻia e nā wahi, a ʻoi aku ka maʻalahi. No laila, makemake nui ʻia ka hale kūʻai kūʻai ʻole ʻia ma Kina. Ma Ianuali 8, 2020, ua wehe ʻo Luckin Coffee i ʻelua mau mīkini kope ʻole unmanned "Rui Instant Buy" a me ka mīkini kūʻai mana ʻole "Rui Cost-effective", a ua hoʻokuʻu ʻia i ka "papa hana kūʻai unmanned", e hoʻohana piha ana i ka pūnaewele hou a Kina. o nā ʻoihana i kipaku aku i ka ʻoihana kūʻai liʻiliʻi unmanned e hoʻomaikaʻi hou. Hoʻokele ʻia e Luckin Kope, hiki i ke kūʻai liʻiliʻi ʻole ke lilo i mea maʻamau maʻamau o ka inu kofe.

3. ʻO ka ʻono a me ke ʻano o nā huahana kope e hele a loli ana

I kēia manawa, ka mea nui i ka mākeke mea kūʻai kope Kina e hoʻomalu ʻia e ka poʻe ʻōpio, ka poʻe koa e ʻaʻa i nā mea hou. No laila, ʻaʻole hiki i kahi mea inu kope ke kūpono i kā lākou mau pono lōʻihi. Pono nā māka kope e hoʻomau i ka hana hou, hoʻolauna i nā mea hou, a maikaʻi i ka hoʻokumu ʻana i nā huahana kope me nā "wahi kūʻai" kū hoʻokahi i mea e "hoʻoulu" mau ai ka makemake o nā mea kūʻai aku e kūʻai. Ke hoʻomau nei ka ulu ʻana o ka mākeke kope Kina, manaʻo ʻia ka nui a me ka nui o nā huahana kope e ʻike ʻia ma ka mākeke.

4. Nā hale kūʻai IP a me nā mea e pili ana i ka hoʻoili hoʻokūkū

Me ka hoʻomaikaʻi ʻana o ka nohona kanaka, ʻaʻohe māʻona nā kānaka me nā huahana kope maʻamau, a nui a nui aʻe nā manaʻo hou e pili ana i ka ʻono o ke kope, e like me ka kope ʻōmole, nā mea inu kope pia pia, inu kope waiū niu anuanu a me nā mea anuanu i hana ʻia me. kinoea hauwa Kope a pēlā aku; ʻaʻole paʻa ka ipu i nā kīʻaha kope kuʻuna, nā hue inu a me nā ʻōmole pia ma ke kahua kaua; he nui nā huahana hoʻokahi i haki i ka palena "kope" kuʻuna a lilo i mea nui a hoʻopili ʻia. Ua hoʻonui ka hakakā ʻana ma waena o ke kope a me nā mea inu a puni e pili ana i nā huahana e like me ke kī ʻili kope a me ka pale maka kope. I nā makahiki i hala aku nei, ua ʻoi aku ke koʻikoʻi o nā koina kaumaha o ka poʻe, i hopena i ka momona momona, haʻahaʻa-calorie, kō-kō, a me nā huahana kope kiʻekiʻe-protein.


Ka manawa o ka manawa: Dec-25-2020